South America: the Land of Opportunity
- Alternate Title:
- South America: the Land of Opportunity. A Continent of Scenic Wonders. A Paradise for the Tourist. General Information for Travelers.
- South America: the Land of Opportunity
- Persuasive Maps: PJ Mode Collection
- Lamport & Holt Line
- Other Creators:
- Posted Date:
- ID Number:
- File Name:
- 1900 - 1919
- Advertising & Promotion
- 19 x 14 (centimeters, height x width)
- The advertising brochure appropriates the logo map of the 1901 Pan-American Exposition in Buffalo without attribution.
Over 400 entries were submitted in a competition among artists to design the promotional logo, or seal, for the Exposition. The winning design was submitted by Raphael Beck, an artist from Lockport, NY, with a studio in nearby Buffalo. His elegant design featured North and South America in the shape of two women in flowing dresses, locking arms across Central America. The models were selected in a contest by the New York World to find “the most representatively beautiful women in America” from hundreds of entrants. The two winners were Maxine Elliot ("too well known as the most beautiful woman on the stage to need further introduction to the public”) and Maude Coleman Woods ("honored as the leading beauty of Virginia, her native state, by the Daughters of the Confederacy”). Lockport Union-Sun, December 4, 1900, http://panam1901.org/panamlogo.htm, accessed April 21, 2016.
While the Exposition Committee had originally intended to use Beck’s design only for “dignified purposes,” it proved so popular and profitable it was eventually used (sometimes without permission) not only in booklets, folders and circulars, but on 3 x 5 cards in English, Spanish, French and Portuguese, 9-inch hanger cards, paperweights, pins, toothpick holders, decks of cards, clocks, ceramics, pillow covers - “everything that didn’t move and some things that did.” https://www.shorpy.com/node/5487, accessed December 20, 2019. For other examples of the Exposition logo in the collection, Search > “Pan-American”.
For further information on the Collector’s Notes and a Feedback/Contact Link, see https://persuasivemaps.library.cornell.edu/content/about-collection-personal-statement and https://persuasivemaps.library.cornell.edu/content/feedback-and-contact
- Lamport & Holt Line. October 10, 1912. South America: the Land of Opportunity. A Continent of Scenic Wonders. A Paradise for the Tourist. General Information for Travelers.
- Private Collection of PJ Mode
- For important information about copyright and use, see http://persuasivemaps.library.cornell.edu/copyright.