Cornell University Library Digital Collections
Original Melachrino: "The One Cigarette Sold the World Over"
- Title:
- Original Melachrino: "The One Cigarette Sold the World Over"
- Alternate Title:
- Original Melachrino: "The One Cigarette Sold the World Over"
- Collection:
- Persuasive Cartography: The PJ Mode Collection
- Creator:
- Melachrino Cigarettes
- Date:
- 1926
- Posted Date:
- 2017-04-14
- ID Number:
- 2222.01
- Collection Number:
- 8548
- File Name:
- PJM_2222_01.jpg
- Style/Period:
- 1920 - 1939
- Subject:
- Advertising & Promotion
Pictorial
- Measurement:
- 29 x 21 (centimeters, height x width)
- Notes:
- This advertisement reproduces an endorsement from Jagat Jit Singh, the Maharajah de Kapurthala ("I find the Melachrino cigarettes extraordinarily good") and a large photo of the Maharajah on a bold map of India. The Maharajah is described as "Head of one of the greatest ruling houses in Indian, society leader, man of fashion, arbiter elegantiarum." According to the late Maharajah's tailors, he was "the longest serving Maharaja in the history of the British Raj," as well as "one of the most widely travelled kings of his generation," three times the Indian representative to the League of Nations and the only Indian ruler at the Conference of Versailles. https://henrypoole.com/hall_of_fame/hh-raja-kapurthala/, accessed February 14, 2016. "His liberal upbringing under the tutelage of English academics made the Raja particularly close to his British overlords and led to a progressive reign that saw audacious building projects and a largely contented, peaceful populace." Ibid. And "despite his relatively late marriage to a European dolly bird" - his sixth wife, who committed suicide dramatically by jumping off the Qutub Minar in Delhi - we are assured that "the Maharajah was no playboy." Ibid.
Melachrino's advertising used bold maps such as this one along with endorsements by other men from "high society," for example Prince Robert de Broglie ("scion of one of the greatest houses of the old French nobility;" "leader of Paris's most exclusive set") and Prince Wilhelm of Sweden ("Famous explorer, sailor and soldier. Noted for his personal charm.")
For further information on the Collector’s Notes and a Feedback/Contact Link, see https://persuasivemaps.library.cornell.edu/content/about-collection-personal-statement and https://persuasivemaps.library.cornell.edu/content/feedback-and-contact
- Source:
- House & Garden Magazine, month unknown, 1926.
- Cite As:
- P.J. Mode collection of persuasive cartography, #8548. Division of Rare and Manuscript Collections, Cornell University Library.
- Repository:
- Division of Rare and Manuscript Collections, Cornell University Library
- Archival Collection:
- P.J. Mode collection of persuasive cartography
- Format:
- Image
- Rights:
- For important information about copyright and use, see http://persuasivemaps.library.cornell.edu/copyright.
