The Ivory Castle Game
- Title:
- The Ivory Castle Game
- Alternate Title:
- The Ivory Castle Game
- Collection:
- Persuasive Maps: PJ Mode Collection
- Creator:
- D & W Gibbs, Ltd.
- Date:
- 1932
- Posted Date:
- 2024-04-25
- ID Number:
- 2417.01
- File Name:
- PJM_2417_01.jpg
- Style/Period:
- 1920 - 1939
- Subject:
- Advertising & Promotion
Allegorical
Pictorial - Measurement:
- 45 x 35 (centimeters, height x width)
- Notes:
- This allegorical "Ivory Castle Game" map was published by D & W Gibbs, Ltd., "The Manufacturers of the Famous Gibbs Dentifrice," and distributed free as a promotion with purchases of Gibbs products. The company's advertising slogan at the time was "Your teeth are Ivory Castles - defend them with Gibbs Dentifrice."
Gibbs began a dental "health education scheme . . . soon after hostilities [World War I] ceased," and as part of that effort enlisted teachers and students in its Ivory Castle "League and Crusades." In 1932, it announced that it had enrolled "100,000 Crusaders" and introduced "The Ivory Castle Game" as "the latest novelty" in its educational program, "serving the twin purpose of providing amusement for children and at the same time keeping them mindful of the importance of clean 'Ivory Castles.'" Good Health, Organ of the Good Health League, April 1932, p.17, http://documents.adventistarchives.org/Periodicals/GHB/GHB19320401-V30-04.pdf, accessed September 20, 2019. "Children learn from it the importance of the care of the teeth. They become eager to use Gibbs Dentifrice. Nothing could be better." Ibid. 21.
According to the game rules (verso, ID #2417.02), the winner is the player who first reaches the land of "Health and Happiness," the white castle at the top of the board. Along the way, players are helped by "Gibbs Fairies" and "hindered" by "Imps." One of the latter is "Giant Decay," which "tries to handicap" players at the outset; other imps lurk near "Caries Wood." The verso suggests that parents "Hang This Picture Up."
For similar game maps in the collection in Chinese, English, Italian, Japanese, and Yugoslavian, Search > “game board”.
Cornell University Library is pleased to present this digital collection of Persuasive Maps, the originals of which have been collected and described by the private collector PJ Mode. The descriptive information in the “Collector’s Notes” has been supplied by Mr. Mode and does not necessarily reflect the views of Cornell University. - Format:
- Image
- Rights:
- For important information about copyright and use, see http://persuasivemaps.library.cornell.edu/copyright.